You know clothes are doing it right when they can make you feel good, help you exercise with ease and always ensure optimal comfort. Made with fashion, practicality and comfort in mind, athleisure wear brands take the cake in the fitness world. We’ve identified four brands that will make you feel invincible while making you look incredible - and the best news is that they are homegrown.
Just like the name suggests, the brand aims to help women look and feel beautiful when training. “We believe that all women are beautiful, strong and dynamic, and can be their own best friend - it is just about understanding your true worth. We hope that we can instill that sense of beauty through making them feel appreciated and valued by wearing our beautiful clothes,” says co-founder Annelize Kotze. Her partner Mari Rabie is also a professional South African triathlete, having taken part in the Olympics and the Commonwealth Games.
What makes it special? Move Pretty is unique in their attention to detail, with thorough consideration for the challenges woman face trying to get fit. “It is important to us that each ‘prettymove’ has a touch of delight – that small surprise that makes the woman wearing it feel special and pretty," says Annelize. Examples include pocket detail, subtle rose-gold foil print and pretty stitching on the inside of the garment. www.movepretty.co.za.
Anthea Rozen-Zindel realised there was a gap in the functional and fashionable fitness apparel market, so she started Boost Gymwear in 2003 with a very limited range made from local fabrics. Today Boost imports 90% of their fabrics from all over the world because they believe that fabric is key in the fitness wear world. Importing their fabrics lends them an advantage in the market, allowing them to be the only fitness apparel brand worldwide that custom fits and custom colours online. “Our clients can order any style in any colour and any fit. There is a big trend for ‘implants’ in the sports bras and generally you cannot find sexy fashionable gymwear in bra sizing," says Anthea. www.boostgymwear.co.za.
A husband and wife team, Nicole and Chris Retief, created SweetFit Apparel after combining their passions. Nicole has been a yoga teacher for over 10 years and in the health and fitness profession for 15 years. Chris has been a graphic designer and photographer for 15 years. Together they have also been running a digital garment printing company. SweetFit's philosophy is that having a fitness routine should be a part of daily living and by putting motivational and inspirational slogans on t-shirts, vests, long sleeve tees, and hoodies you can set yourself up for success. It is admittedly a great way to remind yourself to just. keep. moving.
Their garments are also printed with eco-friendly inks and are 100% cotton made locally, which is definitely a plus. So what to buy? The Beast Mode men's tee and vest is very popular and the ladies I Sweat Glitter tank is also a hit. www.sweetfit.co.za.
Chloe & Jane is another brand bonded by blood, comprised of a mother-daughter team. They launched their brand in June 2015. Chloe really wanted to start an activewear brand, which was affordable and was not your normal monochromatic type of activewear. Hence, the range includes activewear bursting with colour and patterns. www.chloejaneboutique.com.
Rochele le Roux and Leigh Sarembrock are the two active women behind Spiritgirl, with a sense of adventure and an eco-awareness for the world that they love to play in. They had grwon tired of the thick, hot exercise pants that prevailed in the market, so they found an alternative. Through their research they realised that different, breathable eco-friendly fabrics were out there: “We decided to bring PET (post consumer recycled plastic bottles) woven with spandex to create the ultimate yoga pants: breathable, comfortable, moisture wicking and quick drying," says co-founder, Rochele. The I Am Water leggings are suitable for yoga and salt-water adventures, with 10% of the proceeds going towards I AM WATER Ocean Conservation. www.spiritgirl.co.za.