BODYTEC® brought EMS training to South Africa in 2011 and is the leading EMS studio chain in the country. The first BODYTEC® opened six years ago in March 2011 and since then we’ve partnered with dozens of entrepreneurs opening franchised studios. This year brings an exciting new development with BODYTEC® going global! The first BODYPULSE® studio, launched by our partners in Brazil, will open in Rio de Janeiro on the 17th of March and preparations are well under way.
BODYTEC® founder and MD, Boris Leyck talks, about the journey of BODYTEC® and BODYPULSE here:
Fernando has a bachelor’s degree in mechanical engineering at the Federal University of Rio de Janeiro. He gained entrepreneurial experience by founding Haztec Tecnologia e Planejamento Ambiental fresh out of university. It grew to become one of the largest Brazilian engineering firms focused on the environmental sector and was sold by the trailblazer a decade later.
Along with his wife Danusa, Fernando then embarked on an 18-month trip around the world in his Landrover Defender, which included a Cairo to Cape Town leg. He then was appointed as the Chief Finance Officer at Klefer Marketing Esportivo, a large sports marketing company in Brazil. He met Boris and Sandra Leyck in 2011 and decided to bring the proven EMS training concept to Brazil.
Leonardo has a bachelor’s degree in Production Engineering at Federal University of Rio de Janeiro. He began his career as a management consultant at Accenture and worked as a senior supply chain analyst at Peugeot-Citroen. He then became Executive Director and board member of Michael Page in Brazil, a leading executive search firm. He did an MBA at Fundação Dom Cabral and a post-MBA degree at Kellogg School of Management, Northwestern University, USA. He teamed up with Fernando last year to launch BODYPULSE®.
He is a keen trail runner and recently competed in the grueling 50km, Indomit Costa Esmeralda Ultra Marathon.
For more information visit www.bodypulse.com.br